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Suzuki hires BLM for pounds 4m TV planning and buying task.(Brief Article)
Suzuki, the Japanese car and motorcycle manufacturer, has appointed BLM Media to handle its pounds 4 million TV planning and buying account.
The agency, with its creative arm Flint, has also picked up the creative and media for Travelex's travellers cheques service with Barclays Bank.
BLM won the Suzuki brief after a pitch against two other agencies. TV activity is likely to begin in the early autumn.
Suzuki's press planning and buying account will remain with Media by Design.
The pounds 4 million TV spend will form part of Suzuki's pounds 10 million spend. Last year Suzuki spent just 10 per cent of its media budget on TV, with the rest on outdoor activity. It began its advertising activity this year with a press and poster campaign to support its Liana hatchback model. The creative ...
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BIM Media has won the [pounds sterling]2m media-buying account for the National Bingo Game association, after a three-way pitch against Mediavest and incumbent Optimedia. The creative business stays with DFGW, which recently cteated a campaign to promote the first [pounds sterling]1m bin go game,