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EHS Brann Leeds secures major portion of pounds 45m MBNA DM work.(Brief Article)
MBNA, the credit card and loan company, has given a substantial portion of its pounds 45 million direct marketing account to EHS Brann Leeds.
The agency was appointed after a pitch against other agencies including the incumbent, Archibald Ingall Stretton. The business includes direct mail activity to MBNA customers and new prospects, as well as marketing programmes to MBNA's affinity partners.
AIS continues to work for MBNA on creating DRTV campaigns after winning the account from J. Walter Thompson. Its most recent activity was a campaign for MBNA's Platinum Plus Credit Card that uses the line: 'We've always been big on little things.'
MBNA also retained the Cheltenham-based agency TDA to work on the direct marketing activity for some parts of ...
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