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OMD sees off Carat to keep pounds 125m Nissan media.(Brief Article)
OMD has succeeded in fighting off Carat to retain the pounds 125 million Nissan media planning and buying across all of its territories in Europe.
Carat had been widely rumoured to be close to securing the brief as it handles the media for Nissan's larger sister motor manufacturer Renault, which owns a 37 per cent stake in Nissan.
Carat had also already worked with the Japanese car manufacturer in some European markets.
However, it is believed that OMD has managed to secure the Nissan business for at least the next 12 months. It is a significant decision for OMD Europe, which is currently defending its Sony and Gillette accounts in pan-European pitches.
Nissan kicked off a review of its media arrangements earlier this year in a head-to-head with Carat (Campaign, 23 May). In the UK, Manning Gottlieb OMD's hold on the pounds 25 media planning and buying brief ...
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