D'Arcy unveils Arc in global DM push.(Brief Article)

D'Arcy is mounting an effort to become an international below-the-line force with the launch of a global network called Arc.

The D'Arcy Group, which has been slow to launch a global marketing services network compared with other groups, will rebrand all 32 of its below-the-line operations with the Arc name. This includes IMP in the UK and Clarion in the US, two of the most established names in direct marketing and sales promotion.

Arc will consist of 32 offices in 19 countries and will have global clients including Fiat, Philips and Procter & Gamble. Its billings of dollars 842 million will place it in the top 15 marketing services groups and it hopes to grow through acquisition and winning new business.

The network will be positioned at the creative end of the market rather than focusing on CRM. It will specialise in direct and database marketing, promotions, interactive and trade marketing.

Arc's management team will be headed by Wendy Riches as the president of Arc marketing services group. She joined D'Arcy two years ago to oversee its marketing services operations. John Quarrey, the chief executive of IMP London, becomes the chief executive ...