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ITV under pressure from advertisers as Liddiment bows out.(Brief Article)

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| July 05, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

ITV is under intense pressure from advertisers to find a rapid and credible replacement for the director of channels, David Liddiment, following his shock resignation yesterday.

Liddiment, who witnessed the rise and fall of ITV's fortunes in his five years at the helm of ITV's programming output, is set to leave the Network Centre at the end of the year once a replacement has been found.

ITV has headhunters scouring the world of TV to find a candidate able to reverse ITV's dwindling audience share and advertising revenue.

During Liddiment's reign he commissioned successes ranging ...

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