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Texaco calls dollars 100m media review.(Brief Article)
Chevron Texaco is reviewing its dollars 100 million global media business as it moves to centralise the two accounts.
In the UK, MediaVest is the incumbent on the Texaco account, while Mediaedge:cia handles the US business.
The review follows the oil company's decision to centralise its creative accounts, for which Young & Rubicam San Francisco is the incumbent in the US, with HHCL & Partners handling the UK creative.
McCann-Erickson handles the client in Asia-Pacific while BBDO is responsible for Chevron Texaco in Latin America. The European account is split between a number of shops.
It is believed that all the incumbent global holding companies including WPP, Zenith Optimedia Group, Interpublic Group and Starcom Media-Vest have been invited to pitch for the separate media and creative accounts.
The review is part of a wider cost-cutting drive at Chevron Texaco - its chairman, Dave O'Reilly, ...
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