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Henara gets ahead. (hair care brand relaunched by Beauty International)
Henara gets ahead
Henara, the hair care brand containing henna, is to be relaunched -- backed by a massive 3.5 [pounds] m in advertising support this year -- in an effort to treble its brand share.
The brand was acquired by Beauty International last year from pharmaceutical company Warner Lambert. The company, which distributes Coty and Goya, paid 10 [pounds] m for Henara which has performed well in pharmacies and Boots, but not so well in supermarkets.
With the relaunch, however, the brands have now secured listings in all Sainsbury's, Tesco and Asda stores.
The range has been rationalised and now consists of 21 products including four shampoos, four …
