Pouches' growing popularity demands push in economics, speed, p-o-p appeal.(Stand-up Pouches 2002)(Brief Article)

Say it ain't so!...Though not even close to peaking the summit of the popularity, conversion, or unit potential curve, could the product differentiation standard Doy Pack-type stand-up pouches offered on store shelves as late as the past six months no longer provide the point-of-purchase punch ever-more-finicky retailers, users, and consumers demand?

As noted at Stand-up Pouches 2002, June 10-11, in Orlando, FL, by keynote speaker Neil Kozarsky, president of T.H.E.M., stand-up pouches have become so mainstream that "many companies no longer perceive the basic Doy Pack as a unique or differentiating package."

In response, stand-up pouches must -- and will -- …