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DIARY: 6am starts? Well, it's all for the client's benefit.(Brief Article)

PR Week (UK)

| June 21, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Of all the PR placement battles taking place around the World Cup - and Lord knows there are plenty of them - one of the most entertaining is the scrap to ensure client exposure in TV footage of cheering fans in London bars.

With the likes of Joe Public Relations and Consolidated Communications succeeding in attracting coverage for Umbro and Budweiser respectively, The Communication Group has the slightly different challenge of promoting a venue itself - ...

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