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DIARY: More bad news for Andersen: it's bottom of PR Wars monthly league.(Brief Article)

PR Week (UK)

| June 21, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Just what will it take to shift Andersen, which this week lost the first round of its Enron-based legal battle, from the foot of the PR Wars table of corporate reputation?

The latest figures for the year's worst performers in the national press suggest that even the imminent disappearance of the brand will not be enough, with the bottom three firms - Andersen, ITV Digital and Consignia - ceasing to exist as public-facing entities.

While that unholy trinity contest the end of year booby prize of a trip to the Tower of ...

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