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Siemens holds global media pitch.(Brief Article)
Siemens, the electronics and telecoms giant, has triggered a review of its multimillion-pound global media arrangements as it consolidates its planning and buying across different international territories and sectors.
The Germany-based company has briefed a number of media networks ahead of a review later this year. The pitch is expected to include the core Siemens mobile phone and electronics business and may also extend to other areas such as IT solutions and financial services. Siemens' entire global media spend is thought to be worth pounds 80 million.
Optimedia handles the bulk of the Siemens business in the UK, where it spent more than pounds 5 million last year. The Optimedia subsidiary Connexus negotiated sponsorship of the ITV gameshow Ant ...
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