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Eidos chooses Feref to rejuvenate Lara Croft.(Tomb Raider brand; new game: Angel of Darkness)(Brief Article)(Statistical Data Included)
Eidos, the troubled video games maker, has handed specialist entertainment agency Feref a pan-European advertising brief to freshen up its Lara Croft, Tomb Raider brand.
The next release of the game, Angel of Darkness, is due on November 15 for PC and Sony PlayStation 2.
It is being billed as the most important launch in the company's history.
It is hoped that the game will turn around disappointing sales that have caused Eidos' share price to tumble 54%, reducing its market value to pounds 195m.
It also comes on the back of speculation this week that French rival Ubi Soft is gearing up to make a bid for Eidos, although the company claims it is …
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- `Lara Croft: Tomb Raider'.
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News wire article from: Saint Paul Pioneer Press (St. Paul, MN)
June 13, 2001
700+ words
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- `Lara Croft Tomb Raider: The Cradle of Life'.
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News wire article from: Knight Ridder/Tribune News Service
Moore, Roger
July 23, 2003
700+ words
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- Lara Croft Tomb Raider: Legend.(Product/service evaluation)(Brief article)
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Magazine article from: Variety
Fritz, Ben
May 1, 2006
700+ words
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- `Lara Croft Tomb Raider: The Cradle of Life'.(Knight Ridder Newspapers)
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News wire article from: Knight Ridder/Tribune News Service
Rodriguez, Rene
July 24, 2003
700+ words
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- LARA CROFT: TOMB RAIDER.(Review)
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Magazine article from: Variety
McCARTHY, TODD
June 18, 2001
700+ words
