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DIARY: Turkey of the week - Shoks Hula Hoops.(Brief Article)
Camilla Palmer is revolted by Publicis' ad for Shoks Hula Hoops: 'Does anyone else feel like hurling at the sight of a turd-like eel slipping out of a tap? It seems slightly strange to base a campaign on such a ...
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- NEWS BRIEF: KP Snacks cuts price of Shoks.(Hula Hoops Shoks price cut)(Brief...
- Magazine article from: Marketing July 24, 2003 700+ words
KP Snacks is cutting the price of its Hula Hoops Shoks brand from 47p to 39p to encourage trial and increase...purchases. The lower price will be highlighted on-pack. Hula Hoops Shoks is aimed at 12- to 24-year-olds and has grown to...
- Brand Health Check: Hula Hoops.
- Magazine article from: Marketing October 6, 2004 700+ words
...Brands report (25 August), KP Snacks' Hula Hoops suffered a 14% drop in value sales...favourite since its launch in 1973, Hula Hoops' market share has been in constant decline...over the past 12 months, has slashed Hula Hoops' price and launched a pounds 4m advertising...
- ADWATCH: Hula Hoops aims to extend appeal with 'fun' message.(Brief Article)
- Magazine article from: Marketing September 26, 2002 700+ words
Hula Hoops is continuing its ad strategy of raising...youngsters. KP Snacks' latest ad for its Hula Hoops brand features the spoof sponsorship...a sponsor's announcement', where Hula Hoops says it will no longer sponsor Steve...
- KP throws 10m pounds sterling at Hula Hoops. (KP Foods' snack brand)
- Magazine article from: Marketing Bidlake, Suzanne April 9, 1992 700+ words
...this week relaunches its 20 year-old Hula Hoops brand in an attempt to fight its corner...are to boost sales by 10% and bump up Hula Hoops' share from 18% to 20% within the...cheaper than launching a new one". Hula Hoops last relaunched only two years ago with...
- Hula Hoops set to target adults with [pound]2.5m XL launch.(new food...
- Magazine article from: Marketing February 1, 2001 700+ words
...KP is to take its biggest-selling snack, Hula Hoops, beyond its core 12- to 16-year-old target audience with the launch of Hula Hoops XL, targeted at 'fun-loving grown-ups'. Hula Hoops XL -- KP's biggest launch in 28 years...
- Hula Hoops ditches `oi no' commercials in favour of puppet.
- Magazine article from: Campaign Yates, Karen March 3, 2000 700+ words
Hula Hoops and its agency, Publicis, are ditching...made out of a piece of felt, a bag of Hula Hoops and some pipe cleaners. Hoopy McHula...other about how awful it would be if Hula Hoops changed shape. Instead, the new 4...
- KP's Hula Hoops to aim at youth in site revamp.(KP Foods)(Brief Article)
- Magazine article from: Marketing Mason, Tania September 6, 2001 700+ words
...has relaunched the web presence for its Hula Hoops potato snacks brand, introducing two...sees Hoopy collecting points for eating Hula Hoops and logos and losing points for running...link. The site replaces the first Hula Hoops offering, designed by Billington Cartmel...
- KP to support Hula Hoops ads online.(KP Foods)(Brief Article)
- Magazine article from: Revolution March 1, 2003 700+ words
...Foods is supporting its latest series of Hula Hoops TV ads with an online push. The TV ads...the apparently reluctant sponsor of Hula Hoops, last seen being sacked for eating a...Foods hopes to drive people to a revamped Hula Hoops site via the online campaign, developed...
- Danisco Flexible Packs for Hula Hoops.(Danisco Flexible Evesham packaging for...
- Magazine article from: Food Trade Review May 1, 2000 700+ words
...3200, have produced exclusive packs of Hula Hoops for KP Foods to make a ten year-old...chance to have is own invented flavour of Hula Hoops -- Olive and Caper, produced when he...the sole supplier of packaging for Hula Hoops and other KP snack brands to help. The...
- Hula Hoops signs deal to sponsor C4 Banzai series.(Brief Article)
- Magazine article from: Marketing November 1, 2001 700+ words
Hula Hoops, the savoury food brand from KP Snacks...also includes sponsorship of an online Hula Hoops game at e4.com.Publicis produced...itself well to our brand communication for Hula Hoops," said Mandy Ferguson, marketing director...