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DIARY: A boost for Big House as industry thrashes out rivalries on court.(Brief Article)

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| June 07, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

'Anyone for tennis?' was the rallying cry ringing out over the Harrow Road recently as enthusiastic adlanders hurled themselves with gusto into a 12-hour tennisathon.

The two intrepid teams leading the day's gruelling action consisted of the Abbott Mead Vickers BBDO departees Jeremy 'crack serve' Carr and Andy 'volley' Hopkinson, against Paul Gummer and Nick Crisp from PHD.

The teams spent 12 - yes readers, that's 12 - hours working up a sweat on court. All in aid of raising the final funds for AMV's charity, Big House.

They were joined at hourly intervals by volunteers who fancied themselves as La Manga Tennis School graduates and who'd shelled out pounds 50 to play.

'Believe it or not, they actually paid for the privilege of playing with us,' a shocked Hopkinson recounts.

Players from The Economist, Eurosport, IPC and Freud Communications all joined in the event, which must have seen a fair amount of rival industry bods slugging it out over the nets. 'Not at all, it was all incredibly generous,' Hopkinson protests, before ...

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