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SIZING UP THE SUPERGROUPS.(Brief Article)
Campaign turns its attention to the communications holding companies this week in an attempt to define them as no other magazine has done before. Read the following pages to learn how Omnicom has sailed through the downturn, earning more revenue and recording better margins and profits than its rivals. Learn how Publicis was able to book the cost of buying Saatchi & Saatchi (true cost dollars 1.9 billion) at next to nothing while ...
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