AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
OPINION: Stuart Elliott in America.(Brief Article)
The 'cola wars' are back, but this time in colour. The US soft-drink market, with annual sales estimated at dollars 60 billion (that's billion with a 'B' as in 'bubble') had been moribund for some time as fickle consumers experimented with trendier beverages such as juices, flavoured teas, energy drinks, waters and all manner of coffees.
Before long, the soft-drink behemoths, Coca-Cola and PepsiCo, clambered aboard the alternative-beverage bandwagon, introducing myriad non-traditional products backed by hefty advertising, marketing and promotional budgets.
Now, though, what some Americans call 'soda' or 'pop', depending on which part of the country they guzzle it in, is regaining its fizz. Partly it's because soft drinks still remain more readily available than their unconventional counterparts in places frequented by mobile Americans, from movie theatres to sports stadiums to convenience stores.
The other reason for the revival is a decision by Coca-Cola, PepsiCo and even competitors, such as Cadbury Schweppes, to try again to bring 'news' to the category in the form of line extensions and innovative variations.
And talk about your rainbow coalition: colours of various hues figure in practically every launch.
PepsiCo, which hit a home run last year with a cherry-flavoured variety of its Mountain Dew soft drink called Code Red, brought out Pepsi Twist and Diet Pepsi Twist, both flavoured with lemon, and will greet the summer with Pepsi Blue, a berry-flavoured version of its flagship cola that cleverly reinforces the trademark Pepsi brand colour.
A PepsiCo sibling, SoBe, which specialises in non-carbonated drinks, is coming out with its first ...
- Can color give soda back its fizz? From Code Red and Pepsi Blue to Red Fusion,...
- Magazine article from: Food Processing Neff, Jack November 1, 2002 700+ words
...last year of Mountain Dew Code Red, PepsiCo is launching...in addition to Diet Code Red and the first carbonated...has launched Dr Pepper Red Fusion, a red reincarnation...billion. Yet Mountain Dew Code Red also was a clear success...
- Dr Pepper's Red Fusion to Do Battle with New Coke, Pepsi Brands.
- Newspaper article from: Knight Ridder/Tribune Business News May 11, 2002 700+ words
...experiment with its best-known product. The new drink, Red Fusion, is a mix of red color, fruit flavors and the base flavor...drinks hope to follow in the successful footsteps of Pepsi's Code Red, a red version of its Mountain Dew. Sales of Mountain Dew...
- Red Fusion Launches New Advertising Campaign; Radio and Television Spots...
- Press release article from: PR Newswire August 14, 2002 700+ words
PLANO, Texas -- Red Fusion, Dr Pepper's first flavor extension...figure prominently in the new ads. Red Fusion's distinctive flavor reflects the...X factor in a bottle and that's Red Fusion. It's the lone wolf, the loose...
- Red Fusion first addition to Dr Pepper line. (Marketing Strategies Industry...
- Magazine article from: National Petroleum News July 1, 2002 700+ words
...introduced to consumers in mid-July, Red Fusion will become the first new flavor addition...Dr Pepper. "There is no doubt that Red Fusion is the biggest news for Dr Pepper since...executives believe beverages such as Red Fusion will continue to reinvigorate growth...
- Dr Pepper and Red Fusion Add Fizz to The 2003 Teen Choice Awards; Dr Pepper in...
- Press release article from: PR Newswire July 24, 2003 700+ words
Dr Pepper and Red Fusion are leveraging one of television...dovetails perfectly with the Dr Pepper and Red Fusion message of independence, individuality...the first national advertising for Red Fusion, and in the year that has passed we...
- Red Fusion. (New Products).(new soft drink from Dr. Pepper/Seven Up)(Brief...
- Magazine article from: Stagnito's New Products Magazine July 1, 2002 700+ words
...introduced 117 years ago. Set for a mid-July introduction, Red Fusion will combine the basic flavor of Dr Pepper with fruit flavors...the new drink to flagship Dr Pepper. A fountain version of Red Fusion is also available. Company: Dr Pepper/Seven Up, Plano...
- Dr Pepper.(to launch diet version of Red Fusion)(Brief Article)
- Magazine article from: The Food Institute Report October 14, 2002 700+ words
Dr Pepper plans to launch a diet version of Red Fusion this spring ... Brandweek, com (Oct. 4)
- Beverage Digest/Maxwell Ranks U.S. Soft Drink Industry for 2002; Coca-Cola Co...
- Press release article from: PR Newswire February 24, 2003 700+ words
...benefited from the launches of Mt. Dew Code Red and Sierra Mist and the expansion of Pepsi...Coke's Vanilla Coke, Pepsi's Mt. Dew Code Red and Cadbury's Red Fusion from Dr Pepper. Mt. Dew Code Red and Vanilla Coke each posted volume of...