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Poulter emphasises frequent service for its first Midland ads.(Midland Mainline)(Brief Article)
Midland Mainline, the train operating company, is trying to lure businessmen away from their cars in a new burst of advertising activity.
The press, radio and 48-sheet campaign - the first to be produced by Poulter Partners since the Leeds agency picked up the pounds 2 million account in March - is part of efforts to give the company a more distinctive positioning within its catchment area.
Midland Mainline, which is part of the National Express group and operates services between London, Yorkshire and the east Midlands, faces a tough task to win back custom because of safety fears.
The business community is the main target of ...
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