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20:20 builds online pinball voting game for C4's Big Brother.(Brief Article)(Statistical Data Included)
Channel 4 is using an online pinball machine with interactive voting as part of a viral marketing campaign to support Big Brother.
Users can select one of the Big Brother contestants - represented by a ball - and then try to evict them by completing a series of tasks.
Channel 4 is using the game for data capture, as users can personalise their game with their individual details. These details will be used to build e-mail data for ongoing communication with viewers during the Big Brother series.
The viral campaign launches on 7 June and was developed by the youth marketing specialist agency 20:20 promo. The Channel 4 marketing manager, ...
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