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WWAV plans push to aid membership of LFC supporters' club.(Liverpool Football Club)(Brief Article)
Liverpool Football Club, attempting to recapture former glories with a sustained Premiership push next season, has launched a direct marketing campaign to build membership of its supporters' club.
WWAV Rapp Collins North has created an integrated campaign that will target fans of the club with an offer to become members of the Official Liverpool Supporters' Club. The agency launched the Supporters' Club in October 2000 and it now has 34,000 members.
The agency's work will cover direct mail, inserts and online activity.
Initially it will mail 150,000 non-members by targeting season ticket holders, Liverpool FC credit card holders and mail order ...
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- Carlsberg, Liverpool FC terminate sponsorship.
- News wire article from: ADP News Nordic September 14, 2009 700+ words
...contract with UK football club Liverpool FC when the current deal...However, Carlsberg and Liverpool FC intend to maintain their...the shirt sponsor of Liverpool FC will be UK bank Standard...Carlsberg paid the football club GBP 7 million-8 million...
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