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Granada chief hits out at the accuracy of Barb system.(Steve Morrison; audience measurement system)(Brief Article)
For the first time, a broadcaster has publicly acknowledged its concern with the quality of data released from Barb.
Speaking at the release of Granada's interim report, its chief executive, Steve Morrison, said there was 'concern about the new Barb audience measurement system'.
Barb has been beset with problems and setbacks with the installation of its new panel, which was to have been operational in the new year.
However, there have been numerous delays and observers predict that the end of the year will be a more likely delivery date.
The shareholders - consisting of all the major broadcasters - have consistently rallied around Barb but privately there have been concerns about the quality of the company's data. ...
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