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<a href="http://www.accessmylibrary.com/article-1G1-87059108/180-print-campaign-focuses.html" title="Facts and information about 180 print campaign focuses on Dunlop's Le Mans credentials.(Brief Article)">180 print campaign focuses on Dunlop's Le Mans credentials.(Brief Article)</a>
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180 print campaign focuses on Dunlop's Le Mans credentials.(Brief Article)
The famous 24-hour annual Le Mans motor race is being promoted through a print and poster campaign from Dunlop UK, created by the Amsterdam-based 180.
The campaign is aimed at reinforcing Dunlop's association with the endurance race and the Bentley team - which the tyre manufacturer is sponsoring.
It will run in the national press and in motoring magazines for two weeks, and at Channel ports to target race enthusiasts travelling to Le Mans, which takes place on 15-16 June. Media planning and buying for the campaign is handled by Media Campaign Services. ...
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