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AMV BBDO develops graphic images for heart disease drive.(Abbott Mead Vickers BBDO for British Heart Foundation)(Brief Article)
A pounds 1 million campaign uses graphic imagery of the symptoms of heart disease in a new initiative to raise awareness of the country's biggest killer.
The campaign for the disease, which affects more than 800,000 Britons, was created by Abbott Mead Vickers BBDO for the British Heart Foundation. An ad in the national press and consumer titles features a beaker full of liquid with the caption: 'The problem with heart failure isn't the pain in your ...
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