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Cookies allowed as Europe amends the electronic directive.(victory for advertisers)(Brief Article)
The future for cookies, which store personal information to recognise website visitors, is assured following a European Parliament agreement on the data protection in electronic communications directive.
The Internet Advertising Bureau has hailed the ruling - which will allow advertisers to carry on using cookies so long as it is made clear how the advertising data can be used when consumers leave their information - as a 'victory for common sense'.
The Parliament's proposal had held that cookie information was an infringement of rights, and that internet companies should not store personal information without an individual's permission.
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