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WCRS to reposition Coppertone.(Schering-Plough )(Brief Article)
Schering-Plough is using print advertising to kickstart the performance of its Coppertone brand across Europe.
Coppertone's first work through WCRS, which won the account in January after a five-way pitch, attempts to reposition the brand, which is primarily thought of as a tanning aid across much of the continent.
However, in the US, Coppertone has carved out 30 per cent of the skincare market. Its sector-leading status is driven by public concern over sun protection, which has risen in recent years. But a lack of consistent marketing budgets has handicapped attempts to reposition the brand in Europe, where Coppertone has been eclipsed by rivals such as Ambre Solaire and ...
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...Plough Corporation , the makers of COPPERTONE(R), announced today that they...protected. Teixeira, the NFCR, and COPPERTONE SPORT(R) are inviting Americans to visit http://www.coppertone.com/ to take the "Help Strike...
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