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Heinz Ketchup goes back to television in spots by Leo Burnett.(Brief Article)
Heinz Tomato Ketchup has returned to television screens with a pounds 2.5 million campaign through Leo Burnett.
The ads, targeting mums and teenagers, are designed to position Heinz Ketchup as the definitive tomato sauce brand with the strapline: 'You can't eat without it.'
Heinz is also planning a second burst of activity for the beginning of next year.
Media, which has been planned and bought by Starcom Motive, will run nationally on ITV.
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