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CDD unveils Mercedes work.(Campbell Doyle Dye ad campaign for CLK coupe)(Brief Article)
Campbell Doyle Dye, the Abbott Mead Vickers BBDO breakaway agency, is unveiling its first campaign since its official launch last November.
The work is for Mercedes, its founding client, to support the launch of the CLK-Class coupe on 6 June.
The campaign targets young men and women by suggesting that owning a CLK-Class coupe makes its driver desirable to the opposite sex.
There are four print ads in the campaign. One presents the CLK as an 'answer'. The question, written upside down in the style of a magazine competition, is 'what does she see in him?'.
A second execution uses the line 'Item 1 on the pre-nup', another says 'Be prepared to meet a lot ...
- Spotlight.(The World)(Mercedes-Benz)(Campbell Doyle Dye)(Brief Article)
- Magazine article from: Advertising Age Hall, Emma August 15, 2005 700+ words
Byline: Emma Hall Agency: Campbell Doyle Dye, London Marketer: Mercedes-Benz U.K. A series...an integrated campaign created by Omnicom-backed Campbell Doyle Dye with the theme, "All roads lead to B.'' The...
- Campbell Doyle Dye.(campaign for Intelligent Finance)(Brief Article)
- Magazine article from: Marketing Week February 5, 2004 700+ words
Campbell Doyle Dye has created its first campaign for Intelligent Finance, the internet and phone bank owned by Halifax Bank of Scotland. A press campaign breaks this week followed by a TV campaign in March.
- Campbell Doyle Dye. (Digests).(decides not to go for McCains advertising...
- Magazine article from: Marketing Week March 20, 2003 700+ words
Campbell Doyle Dye has declined to pitch for McCain's advertising business, citing cultural differences.
- Campbell Doyle Dye.(Digests)(Brief Article)
- Magazine article from: Marketing Week April 8, 2004 700+ words
Campbell Doyle Dye has created its first television campaign for Intelligent Finance. the phone and internet arm of Halifax Bank of Scotland. The ads use the new strapline: 'Until money grows on trees.'
- Campbell Doyle Dye wins Adnams ad brief. (Digests).(agency won the advertising...
- Magazine article from: Marketing Week March 6, 2003 700+ words
Campbell Doyle Dye (CDD) has won the [pounds sterling]1m advertising account for Suffolk brewery Adnams. CDD won the pitch against incumbent...
- DESIGN BUSINESS: Whose idea is it anyway?(synchronisation of product design and...
- Magazine article from: Design Week April 6, 2006 700+ words
...says Caspar Thykier We started advertising agency Campbell Doyle Dye for three reasons: the importance of relationships...anywhere else. Caspar Thykier is managing director of Campbell Doyle Dye THE COLLECTIVIST APPROACH * Category thought-leaders...
- Mercedes campaign shows a different B-class ad each day; Dedicated UK effort...
- Magazine article from: Automotive News Europe September 5, 2005 700+ words
...London-based ad agency Campbell Doyle Dye adopted an unusual format for...the car's potential," said Campbell Doyle creative partner Walter Campbell...solid form in dealer showrooms. Campbell Doyle also was responsible for the...
- Loot newspaper appoints marketing chief.(Media)
- Magazine article from: Marketing Week January 15, 2004 700+ words
...DMGT, in April 2002 (MW April 4, 2002). Loots sits within the division. Wieden & Kennedy triumphed over Campbell Doyle Dye and Partners BDDH to take the business. Miron has since been appointed managing director of The Mail on Sunday...