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Nectar names three agencies to handle pounds 50m launch effort.(Brief Article)
Nectar, the new loyalty scheme backed by Sainsbury's, Debenhams, BP and Barclaycard, will launch with pounds 50 million of advertising and below-the-line support.
The four companies are phasing out their own loyalty schemes and will transfer them to Nectar, run by Keith Mills, the founder of Air Miles.
Mills has assembled an agency line-up of WCRS, Starcom Motive and WWAV Rapp Collins to launch a rewards scheme to rival Air Miles. Loyalty Management International, the company headed by Mills, will operate the loyalty programme for the companies, who are expected to be joined by Argos.
Nectar, which launches in the autumn, is the first loyalty scheme to be backed by multiple companies. Consumers with a loyalty card will be able to collect points when they buy through the four companies. The points can be redeemed with ...
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