AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Swatch, the global watch manufacturer, has appointed Spirit to its roster for the global relaunch of its Certina brand.
The agency pitched against a number of undisclosed European agencies, including shops in Italy and Germany, for the task.
The Certina brand was first launched in 1988. Despite being sold in the UK, the brand has not been actively marketed here to date, with Swatch having previously concentrated on promoting the brand in mainland Europe.
Certina has recently been through a significant product overhaul and the brand is now returning to advertising in a bid to communicate its core values.
Swatch will now be focusing its marketing activities for Certina on the US and the UK, as well as key markets such as Germany, Italy, ...