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Swatch adds Spirit to roster for global relaunch of Certina.(Brief Article)

Campaign

| June 07, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Swatch, the global watch manufacturer, has appointed Spirit to its roster for the global relaunch of its Certina brand.

The agency pitched against a number of undisclosed European agencies, including shops in Italy and Germany, for the task.

The Certina brand was first launched in 1988. Despite being sold in the UK, the brand has not been actively marketed here to date, with Swatch having previously concentrated on promoting the brand in mainland Europe.

Certina has recently been through a significant product overhaul and the brand is now returning to advertising in a bid to communicate its core values.

Swatch will now be focusing its marketing activities for Certina on the US and the UK, as well as key markets such as Germany, Italy, ...

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