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Jeremy Carr, the senior creative who has collected a string of awards for his work on Guinness and The Economist, is quitting Abbott Mead Vickers BBDO to join the AMV break-away Miles Calcraft Briginshaw Duffy.
Carr, who is both a writer and an art director, will work as a creative 'one-man band' across the MCBD accounts and take responsibility for the creative department in the absence of the creative directors, Paul Briginshaw and Malcolm Duffy.
His appointment is the result of a brief put out to headhunters by the agency for a creative heavyweight in the wake of a series of recent new-business wins.
They include the Calvin Klein men's toiletry brand, Addiction, Splenda, a new sweetener launched by McNeil Consumer Nutritionals, and the Inland Revenue's pounds 3 million self-assessment awareness campaign.
Carr, who joined AMV in September 1998, has been a regular silver winner at the Campaign Poster Awards with his work for The Economist and Guinness Extra Cold.
His Guinness work also picked up a silver Pencil at this year's D&AD ...