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Cordiant wins Allied Domecq's integrated Malibu assignment.(Cordeiant Group wins coconut rum brand advertising account)(Brief Article)
Allied Domecq has lifted the gloom at the Cordiant Group by handing it the dollars 65 million global account for Malibu, its coconut rum brand.
It has also appointed Optimedia to the pounds 3 million UK Malibu media planning and buying account. Carat previously had the business and Optimedia already works on Allied Domecq's Tia Maria business.
Cordiant's appointment marks the end of J. Walter Thompson's three-year ten-ure of the business and of the 'life less serious' advertising, originally created by Lowe.
Cordiant's integrated specialist, 141 Worldwide, will be the lead team on the account through its London base, with Bates Worldwide handling above-the-line advertising and the Cordiant-owned Fitch looking after branding and design.
Cordiant became Allied Domecq's principal ...
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Allied Domecq Spirits & Wine North America...the exclusive distribution rights to Allied Domecq's full portfolio of spirits and...division to distribute all of the Allied Domecq's leading brands such as Kahlua...
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- Press release article from: PR Newswire October 28, 2002 700+ words
HEALDSBURG, Calif. -- Allied Domecq Wines USA President Bill Newlands...new hires will be part of the Allied Domecq Wines USA Executive Leadership...some areas of administration for Allied Domecq's six California wineries...
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- Press release article from: Business Wire June 7, 2004 700+ words
...BUSINESS WIRE)--June 7, 2004 Allied Domecq Spirits & Wine North America...the exclusive distribution rights to Allied Domecq's full portfolio of spirits and wine...divisions to distribute all of the Allied Domecq's leading brands such as Kahlua...
