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England World Cup debut exceeds expectations.(of television viewership numbers)(Brief Article)(Statistical Data Included)
Nearly 14 million viewers tuned in to watch England's disappointing clash with Sweden, according to overnight Barb ratings.
The game peaked with a massive 30.8 male ratings - unheard of in the Sunday morning slot, normally the preserve of statutory religious programming.
Generally viewing is down on previous tournaments because of the time difference, but so far the audiences have not been as bad as some had feared.
They are also converting well to the young and upmarket male audience against which ITV will have sold the World Cup to advertisers.
Last Friday's opening game between France and Senegal proved slightly disappointing as it was shown in a more accessible spot to the early morning games. Despite the shock victory for Senegal, just slightly more than three million individuals tuned in to watch the ...
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