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Triumph to hire JWT to spearhead return of brand advertising.(J. Walter Thompson gets motorcycle advertising contract)(Brief Article)
J. Walter Thompson is poised to take the advertising account for Triumph motorcycles as the British company seeks to celebrate its heritage and promote new models.
The company, which has just added another high-speed bike, the Triumph Speed Four, to its stable of performance models, wants to reassert itself in the motorcycle market and hark back to the quality of, and following for, its bikes.
JWT is thought to have won the account in a pitch against several undisclosed agencies, and is working on a campaign which will see the brand's first burst of advertising for many years.
The ...
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