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DDB pips Wieden to dollars 80m Deloitte.(Deloitte and Touche Consulting awards global account to DDB network)(Brief Article)
Deloitte & Touche Consulting has appointed the DDB network to its global account, worth an estimated dollars 80 million, as it prepares for the separation of its consultancy and audit operations.
The network won the account after a pitch run out of San Francisco against a number of international networks and a final shoot-out against Wieden & Kennedy.
Dave Higgins, the director of European marketing communications for Deloitte Consulting, said: 'We believed the campaign ideas DDB presented were going to be a better way to break away from the sea of sameness and crushing dullness in the industry.'
BMP DDB will act as the European creative hub, while DDB's San Francisco office will run the US portion of the business. Half the spend is likely to go to the US, while the other half will be shared by key markets including the UK, France, Germany, Australia and Hong Kong.
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