Press Release: BASF ECO(2) product development initiative harmonizes economy, ecology approach and automotive applications reviewed at EnvironDesign 6 Conference.

According to Mr Frank E McKulka, the Executive Vice President, BASF Corp, BASF's ECO(2) product development initiative harmonizes economic and ecological considerations to bringing innovative products, technologies and systems to the marketplace. It is the core approach to how BASF meets the challenges of its automotive customers and adds value to their business. McKulka reviewed BASF's ECO(2) product development initiative at the "Greening the Environmental Supply Chain" workshop panel discussion at the EnvironDesign 6 Conference in Seattle. The BASF Integrated Process allows the removal of the time-consuming and energy-demanding bake after the primer is applied. Furthermore, …