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In his speech to Congress last September, President Bush announced a little hard news: the "creation of a cabinet-level position, reporting directly to me" -- that of homeland-security director. And the man to fill it? "A distinguished American," Pennsylvania governor Tom Ridge.
No assistant to the president had ever been introduced with such fanfare. Ridge would be the man in charge of doing what was possible to prevent another calamity. He wouldn't vanish into the federal bureaucracy, either; he would become a reassuring figure, soothing public fears. "We want to brand Tom Ridge," an unnamed White House official told the Washington Post. "When people see him, ...