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Bigger and (we think) better. (Cover Story).(Cover Story)

LIMRA's Market Facts

| March 22, 2001 | Baranoff, Robert M. | COPYRIGHT 2001 Life Insurance Marketing Research Association (LIMRA International). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

THOSE OF YOU who are regular readers of LIMRA's Marketfacts cannot help but notice that this edition is very different from its predecessors. If nothing else, it weighs more (which I hope will not be a deterrent for those of you who take it on business trips as airplane reading). But, of course, the change is more substantive than merely weight.

First and foremost, LIMRA is probably known for the information we provide, whether it be from our research (the core of what we do), our conferences, our committee and study group meetings, our consultative engagements, our executive and management development programs, or even the feedback from the tools we provide (e.g. information about prospective job candidates or about producer market-conduct practices). LIMRA's Marketfacts has been redesigned as a quarterly journal, to bring you more of the information that you look to us for, substantive articles that will be categorized by their content area. And these content areas coincide with our newly reorganized research program:

* Markets

* Products

* Distribution

* Retirement

* Technology in Marketing and Distribution

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Source: HighBeam Research, Bigger and (we think) better. (Cover Story).(Cover Story)