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Bill & Ben in studio for new BBC album. (A&R).
BBC Music is looking to repeat the huge success of its Bob The Builder and Tweenies projects with an album release from Bill & Ben.
Tentatively-titled A Potted History, the album is in the final stages of development, with its release expected by June.
Bill & Ben's debut single will be Flobba-dance, which adopts a "big flobba-beat vibe", according to BBC music's acquisition and development executive Alex Raey, who is overseeing the recording of the album. "The core market is 2- to 5-year-olds, but it's definitely a record that will be appreciated by mums and dads and could be played in Ritzy clubs, Spain and on the football terraces," he says.
Like the majority of BBC Music's releases, the impetus for development came from the huge on-air success of the characters themselves. "For its slot, the programme has a 55% market share within the children's age group -- it is one of the leading children's programmes at the moment," says head of marketing Alan Taylor. "We are trying to make the record with a humorous edge to it. The fun, crossover element is a key part of the campaign."
Famed Bill & Ben character Weed is also poised for chart stardom later in the year as her track, ...
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