Dirty Vegas look to clean up in US wilh TV ad boost. (International).

Parlophone's Dirty Vegas are on the verge of exploding in the US on the back of exposure for their track Days Go By, which has been selected by Mitsubishi as the soundbed for a multi-million-dollar TV ad campaign.

The track, which enjoyed Top 30 success in the UK chart last May, was spotted by Mitsubishi's in-house advertising agency for the campaign, which has been running on US TV for a month.

EMI International director of UK repertoire Kevin Brown says the commercial has a $30m airtime spend and is running right through 2002. "I don't know whether Mitsubishi's ad agency just heard the track or saw the striking video, which features a break dancer, but they were looking for a track to launch their new car," he says.

He adds that the reaction to the ad caught everyone by surprise, with the US company rushing to capitalise on the interest it has generated. "The speed with which people have reacted to the commercial has been surprising -- it has been almost instant and what is really encouraging is that people are talking about the soundbed rather than just the ad," he says.

EMI prepares to officially release Days Go By to US radio on May 14, but it is already playlisted at 45 Top 40 stations and 21 Top 40 rhythmic stations Stateside. In addition, MTV and MTV2 are planning to playlist the track from May. Dirty Vegas' ...