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Sanity store launch reports strong sales. (News).

Music Week

| May 04, 2002 | Williams, Paul | COPYRIGHT 2002 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Sanity UK launched the first of its re-branded Our Price stores at London's Waterloo station last Tuesday, marking the first phase of a roll-out in which 10 outlets will open over the next two months.

The changeover to the Sanity brand name and a new urban look for the store did not seem to have phased customers, with Sanity UK managing director Shane Fallscheer reporting an uplift in the volume of sales from the previous week.

The second re-branded outlet to open will be at Paddington station this Thursday, while the Victoria station store ...

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