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Rethinking the `re' words. (MW Comment).

Music Week

| May 04, 2002 | Talbot, Martin | COPYRIGHT 2002 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Restructuring. Reshaping. Recreate ([c] Alain Levy). The key terms of 2001 -- and 2002, so far -- have been predominantly "re" words. And they will continue being so into 2003 and beyond.

Michael Smellie and Rolf Schmidt-Holz's vision for BMG going forward is still being fleshed out, but there is no doubting the scale of the change which they can see ahead of them.

2002 has been kind to BMG -- aside from last week's tragic death of Lisa "Left Eye" Lopes, of course. The company's strong releases have outperformed an unremarkable market. Sure, such impressive performances would be all the more pleasing in a strong global market, but you can only beat the opposition placed before you, and for that BMG deserves credit. However, Smellie indicates clearly that the company's agenda going forward will include further examination of costs -- and where they can be cut -- along with further rationalisation in under-performing markets. Last year was a year of dramatic change for the company which shed ...

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