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Columbia is reaching the parts other singles do not reach with the launch of their official World Cup song We're On The Ball by Ant and Dec. The single was delivered to radio at 3pm last Thursday as the official press conference kicked off at the FA headquarters. Last week's launch was boosted by high-profile TV coverage on both ITN and BBC news bulletins. Columbia promotions director Rabble Macintosh adds, "With a project like this, we can get into areas of the media that we wouldn't be able ...