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Munns rejigs EMI marketing.
EMI Recorded Music vice chairman David Munns has brought his "one world, one market" vision to the record group, by creating a new global marketing structure with no regard for the restrictions of borders, language or time zones.
The new structure, which will be run by Munns from New York, simplifies the group's approach to marketing by splitting along repertoire lines to reflect the two core companies -- Capitol Records and Virgin Records.
Munns says the set-up will allow the company to identify more easily global priorities. "I've always believed at some point you need to prioritise and you need people in the centre to take an unbiased view of all the ...
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