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PRIVATE VIEW: Larry Barker, the creative director of BMP DDB.(Brief Article)
I've a horrible feeling I'm going off advertising. Either that, or there really is nothing good out there. This week's bunch doesn't clarify the issue much, either way. In the main, commendable. On the whole, boring.
Yorkie, apparently, isn't for girls. Nor is it for queens. Confusing, as that seemed to be the sole target market for the old 'trucker' ads.
Some big, bold 'postery' headlines and a packshot the size of a planet.
Can't imagine they took a great deal of selling.
It's a good product though, and sometimes all you need to do is remind the punter that it exists. Which these do.
The Egg ads raise a smile, mainly because, in homage to the US-style ads these clearly would love to be, they spend all the time dramatising the negative. The brand is represented by a tedious set of titles that rattle on about ... well, I can't remember, actually. So two ads for the price of one. Shame the client gets the boring one.
We pay yet another visit to the Theatre of Cruelty for the Quorn executions. These days, if you can be nasty to kids or pensioners you're on a winning ticket. I don't need to tell you how they're shot. Yup. That's right.
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