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THE CLIENT CATALYSTS: FRANK CELLA - Nestle's top global marketing figure wants his agencies to think beyond the usual TV strategies.
Frank Cella is famous for belting out Chicago and My Way at Nestle company events, and since singing along as his wife plays the piano is one of his hobbies, it is not done for effect. For a man who commands a global marketing communications budget of around dollars 2.6 billion, he is remarkably sunny and cheerful.
We meet at London's Mayfair Intercontinental hotel, which Nestle has taken over for one of a number of roadshows it is holding all over the world. Cella has his trusty PR man at his side, as well as Tom Freitag, the former Ogilvy worldwide management supervisor on Nestle and SmithKline Beecham, who is Nestle's director of marketing communications. But ...
- Nestle Canada Inc. Acquires Ault Foods Limited's Frozen Products Division.
- Press release article from: Business Wire December 9, 1996 700+ words
...Dec. 9, 1996-- NESTLE Nestle Canada Inc. announced today that it...Laura Secord(TM) Ice Cream for Nestle Canada and is licensee of such well...Chairman and C.E.O. of Nestle Canada. "The acquisition of one of...
- Nestle Canada Inc. and Sonoco Sign Agreement.
- Press release article from: PR Newswire June 18, 2003 700+ words
Nestle Canada Inc. has engaged Sonoco as its exclusive...SNCLOGO ) "We are pleased to help meet Nestle Canada's packaging needs with our growing...vice president, General Purchasing, Nestle Canada Inc. Sonoco, founded in 1899, is a...
- Sonoco supplies Nestle Canada.(Box biz: news you can use)(Brief Article)
- Magazine article from: Paperboard Packaging August 1, 2003 700+ words
NORTH YORK, ONTARIO -- Nestle Canada, Inc., selects Sonoco, Hartsville...paperboard cans used to package certain Nestle products in Canada. Sonoco will supply packaging solutions for Nestle powdered beverage mixes including...
- Sonoco supplies Nestle Canada. (Paperboard Cans).(Brief Article)
- Magazine article from: Official Board Markets June 21, 2003 700+ words
Nestle Canada, Inc., North York, Ontario, selects...paperboard cans used to package certain Nestle products in Canada. Sonoco will supply packaging solutions for Nestle powdered beverage mixes, including Nestle...
- New President and C.E.O. at Nestle Canada Inc.(Carlos E. Represas appoints...
- Magazine article from: Tea & Coffee Trade Journal January 1, 2000 700+ words
...Represas, executive vice president of Nestle S.A., has announced the appointment...Conklin as president and c.e.o., Nestle Canada Inc. Conklin succeeds Frank Celia who has joined Nestle S.A.'s general management team as...
- Nestle adds a holiday twist to its Smarties canister.(New packages: food *...
- Magazine article from: Food & Drug Packaging March 1, 2004 700+ words
Nestle Canada, Inc., recently took a spin with a packaging...For the Smarties Holiday Twist package, Nestle chose the Twisterpak composite can from...as a collectible, which reinforces the Nestle brand." Sonoco 800-576-6626; www...
- The World.(Nestle Canada Inc. patrners with ZenithOptimedia)(Time Warner Inc....
- Magazine article from: Advertising Age Hall, Emma April 3, 2006 700+ words
...18 million in Germany, and sold 290,000 C-Class vehicles in 2005. -dagmar mussey Nestle tailors KitKat spots to TV programs [toronto] Nestle Canada and Zenith Optimedia are working together on an unusual way to encourage Canadian TV viewers...
- Ault Foods Limited finalizes the sale of its frozen products division to Nestle...
- Press release article from: Business Wire January 2, 1997 700+ words
...announced today that it has finalized the sale of the Frozen Products Division effective January 2, 1997, to Nestle Canada Inc., for $221 million. Ault Foods Limited is a leading Canadian food processing company. Ault markets an extensive...