AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
EDITORIAL: Ferrero is unlikely to change its ways.(agencies should not try to change Ferrero advertising)(Brief Article)(Editorial)
When the desperate, yet innocent, Bridget Jones began dating her publisher boss, played by Hugh Grant, everybody knew it wouldn't work out. Nice girls too often think they can change their roguish boyfriends.
And so it seems is the case with Banks Hoggins O'Shea/FCB and Ferrero, who parted ways last week.
The temptation for agencies is huge; Ferrero advertising is famous for being awful, so agencies jump to turn that reputation on its head. But it hasn't happened so far. There's been Leagas Delaney's work for Kinder, WCRS's for Kinder Bueno and Tic Tac and Banks Hoggins' for Tic Tac and Ferrero Rocher. All fall into the credible effort category more easily than any truly original winning category. Yet the fact remains that the most memorable advertising for any of Ferrero's portfolio has been 'the ambassador's party', dreamed up by Ferrero's in-house agency, Publi Regia, long before the company flirted with a London roster.
The problem for agencies ...
- FCB buys U.K. agency Banks Hoggins O'Shea.
- Magazine article from: Advertising Age November 16, 1998 700+ words
...Chicago, acquired London agency Banks Hoggins O'Shea and merged it with the London...not disclosed. The combined agency, Banks Hoggins O'Shea/FCB, will open Jan. 1...John Banks, currently chairman of Banks Hoggins O'Shea, will be chairman-CEO of...
- It's Back To Baker Street For FCB As It Buys Banks Hoggins O'Shea.
- Press release article from: PR Newswire November 11, 1998 700+ words
...successful independent agencies, Banks Hoggins O'Shea. The agency will merge with FCB London to form Banks Hoggins O'Shea/FCB, which will be based...agencies in the U.K. John Banks, of Banks Hoggins O'Shea, has been named Chairman...
- Banks Hoggins O'Shea/FCB wins slice of Moss Bros brief.
- Magazine article from: Marketing Week December 5, 2002 700+ words
Banks Hoggins O'Shea/FCB is one of a raft of agencies being signed up to work...retailer Moss Bros Group, which includes the Cecil Gee and Moss brands. Banks Hoggins is in talks to work on the Cecil Gee brand, while Potter Dow will...
- Banks Hoggins O'Shea.(Digests)(Brief Article)
- Magazine article from: Marketing Week June 3, 2004 700+ words
Banks Hoggins O'Shea has created its first campaign for organic dairy brand Yeo Valley Organic. It uses the strapline 'In a world gone mad, it's sanely delicious' and breaks at the end of June.
- Banks Hoggins O'Shea FCB.(Digests)(Brief Article)
- Magazine article from: Marketing Week June 17, 2004 700+ words
Banks Hoggins O'Shea FCB has created a new TV campaign to support a Weetabix on-pack promotion. It will air on June 21.
- Banks Hoggins O'Shea/FCB wins Yeo Valley Organic ad business.(Agencies)(Brief...
- Magazine article from: Marketing Week April 1, 2004 700+ words
Yeo Valley Organic has appointed Banks Hoggins O'Shea/FCB to handle its 1m [pounds sterling] advertising business. It is understood that the agency beat design company...
- Dairy Crest. (Digests).(Grey Worldwide London, Banks Hoggins O'Shea/FCB receive...
- Magazine article from: Marketing Week February 6, 2003 700+ words
Dairy Crest has shortlisted Grey Worldwide London and Banks Hoggins O'Shea/FCB for its [pounds sterling]10m advertising business.
- National Trust picks banks for [pounds sterling]1.3m advertising task....
- Magazine article from: Marketing Week November 14, 2002 700+ words
Banks Hoggins O'Shea/FCB (BHO) has been appointed to handle the National Trust's (NT) [pounds sterling]1.3m visitor attraction...