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AKQA creates Flash banner ads to push Microsoft's 'agility'.(Statistical Data Included)

Campaign

| May 03, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The digital agency AKQA has created a series of interactive online Flash banner ads for Microsoft's 'agility' campaign, which targets business users.

The ads act like a microsite on the existing page without diverting users to another location. The campaign tries to show the benefits of bringing customers, partners and employees together through Microsoft .NET software.

Referencing the current 'one degree of separation' TV ads, the Flash banner executions will be deployed next week. They will run across a range of financial and IT sites including ...

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