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BDH unveils new Chicago Town TV ads.(Statistical Data Included)
Chicago Town Pizzas is launching a new phase of TV advertising with more emphasis on entertainment and less on trying to build the brand's freezer-cabinet credentials.
A national TV campaign produced by Manchester's BDH/TBWA, which breaks on Sunday, marks a change by Schwan, the brand's US-based manufacturer, from previous advertising that concentrated on educating consumers about the brand.
The new initiative replaces a series of commercials produced five years ago in which a presenter explained the benefits of a small pizza.
The latest ads take the brand's proposition of pizzas that can be eaten anywhere, anytime into situations featuring an eccentric American bellboy.
In one ad he pops up in the bed of a man who is about to sleep with the ...
- CHICAGO TOWN PIZZA: Pizza brand is taking on takeaways.
- Magazine article from: Marketing Week May 7, 2009 700+ words
...aims to put the brand in front of 7...Hut consumers. Chicago Town marketing manager...differentiate between brands and we have struggled...on making our brand stand out and...Northern Foods brand Goodfella's...research found that Chicago Town had increased...supermarket ...
- Big brand boosts sales.(Chicago Town Pizza Co.)
- Magazine article from: Grocer October 8, 2005 700+ words
...CONTROLLER Mark Rehborg SENIOR BRAND MANAGER, SAVOURY Paula Wyatt SENIOR BRAND MANAGER, DESSERTS Debbie John SENIOR BRAND MANAGER, FUTURE BUSINESS DRIVERS Brian Maughan Key Brands CHICAGO TOWN SAVOURY RANGE 13cm Individual...
- Schwan's merges pizza brands.(PROMOTIONS--PRODUCTS--PACKS)(The Schwan Food...
- Magazine article from: Grocer April 2, 2005 700+ words
...its two pizza brands, launching products under the Chicago Town label and investing...Wyatt, senior brand manager, claimed...move would help Chicago Town grow the frozen...As part of its Chicago Town brand expansion, Schwan...
- Alternative desserts are US.(Chicago Town )(Brief Article)
- Magazine article from: Grocer Chomka, Stefan September 24, 2005 700+ words
...a role for a dynamic brand in the marketplace and...on that," she said. Brand owner Schwan's plans...expanding its leading brands. Chicago Town, launched in the UK...biggest frozen foods brand [TNS Superpanel 52 w...
- Girls-only Gorgeous lacks pulling power, says Chicago Town.(news:...
- Magazine article from: Grocer Allen, Nicolette June 6, 2009 700+ words
...the Dr Oetker brand admitted...board," said Chicago Town marketing manager...bigger pizza brands--it was...strategy for brands at a time when...Dragon Rouge brand consultant...lighter pizza brands--but Chicago Town has to be careful...
- Slimming down to attract adults.(Chicago Town Pizza Co.)(Brief Article)
- Magazine article from: Grocer Chomka, Stefan February 18, 2006 700+ words
Chicago Town is moving away...year-old pizza brand is slimming down...Wyatt, senior brand manager for Chicago Town. These include...consumers bought Chicago Town pizzas for their...that continue the brand's A Million Miles...
- CHICAGO TOWN PIZZA: Analyst viewpoint.(Brief article)
- Magazine article from: Marketing Week May 7, 2009 700+ words
...the recession. Chicago Town has done well in...in calories. The brand is fighting to attract...losing quality from brands. It won't be easy for Chicago Town to take on the takeaway...attract customers. Chicago Town's use of the money...
- Chicago Town rolls out microwaveable snack...
- Magazine article from: Grocer July 17, 2004 700+ words
Schwan's is expanding its Chicago Town offering with the launch of a new snacking range. Chicago Town Wraps are rolling out to freezers...solution. Janet McQuillan, UK brand manager for Chicago Town, said: "Longer working hours...