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Poulter Partners to raise Redrow profile in pounds 1m TV drive.(Brief Article)
Redrow, one of the UK's largest homebuilders, is moving on to TV in a bid to build its brand in an industry where the major players are largely unknown to consumers.
The pounds 1 million campaign, breaking this week, exploits the emotions aroused when buying a new home with the strapline: 'We build only one home. Yours.'
Poulter Partners in Leeds produced the advertising. It follows research which highlighted what it said had been a distinct lack of branding in Redrow's market.
The campaign, comprising a 40-second and four ten-second spots, will appear on prime digital channels during the next six months. It was written and art directed by John Dean, the Poulter Group creative director, and was directed by David Eustace for Portraits.
The decision is in line with a media strategy ...
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