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Wyclef Jean stars in Virgin Mobile ad.(Brief Article)
The American rap star and producer Wyclef Jean is fronting Rainey Kelly Campbell Roalfe/Y&R's new national television and cinema campaign for Virgin Mobile.
The campaign is aimed at Britain's younger mobile phone users and continues the long-running idea that Virgin Mobile is the network that aims to do the right thing by its customers.
It also continues to push Virgin Mobile's offering as the network with one simple tariff which enables customers to pick up free minutes, without having to commit to a contract.
The campaign's strategy is looking to focus on engaging the youth audience through Channel 4 and satellite channels. Forthcoming press work will run in The Sun, the Daily Star and core youth titles such as Heat and More.
The campaign opens on the former Fugees star ...
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