AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
WTCS uses 'blip-verts' for Marstons TV ads.
Walsh Trott Chick Smith has created a series of 'blip-verts' to help Marstons Pedigree bitter stand out in commercial breaks.
Manning Gottlieb OMD bought the air time in ten-second chunks, before splitting them down into three-second and four-second slots.
The surreal black-and-white ads highlight that Marstons is the only beer brewed in wood. Each film features an item made of wood, such as a lightbulb or an anchor.
A slowed-down voice over delivers the 'only beer is better in wood' endline, giving the spots an eerie feel.
The campaign was written by Dave Trott, art directed by Gordon Smith and directed by Paul Arden through Arden Sutherland-Dodd. The director of photography was Henry Braham.
John McGeough, the broadcast director at Manning Gottlieb OMD, which also handled media planning, said: ...
- IN BRIEF: John Lewis understood to have axed Burkitt DDB.(Manning Gottlieb OMD...
- Magazine article from: Marketing Week August 17, 2006 700+ words
...15m media business. The decision leaves BLM, Manning Gottlieb OMD and Universal McCann on the retailer's shortlist. Manning Gottlieb OMD recently won the media business for sister company...
- Manning Gottlieb lands Lastminute pan-Euro planning and buying brief.(Manning...
- Magazine article from: Marketing Week October 4, 2007 700+ words
Lastminute.com has handed Manning Gottlieb OMD its pan-European media planning and buying business without a pitch. It follows the appointment of the agency to its #1.3m...
- Manning Gottlieb OMD wins #4m Police Support recruitment push.(Brief Article)
- Magazine article from: Marketing Week March 2, 2006 700+ words
Manning Gottlieb OMD has been appointed to handle a...advertising for the PCSO campaign. Manning Gottlieb currently works on several other...support officers, make to an area. Manning Gottlieb was reappointed to the COI's...
- Manning Gottlieb OMD win.(Brief Article)
- Magazine article from: Marketing Week May 5, 2005 700+ words
Manning Gottlieb OMD has won the #22.8m planning and buying account for music company Sony BMG. The agency was already the incumbent on the Sony Music account and beat Vizeum, incumbent on BMG, in a final pitch. Copyright: Centaur Communications Ltd. and licensors
- Manning Gottlieb OMD hires Walsh.(moving people: all change: the week's...
- Magazine article from: Precision Marketing April 30, 2004 700+ words
Manning Gottlieb OMD has appointed Carl Walsh account director for direct marketing. Formerly a senior account planner at direct marketing agency Haygarth...
- Manning Gottlieb OMD tipped.(advertising of ITV media)(Brief Article)
- Magazine article from: Marketing Week March 17, 2005 700+ words
Manning Gottlieb OMD is tipped to scoop the #10m ITV media planning and buying account after a three-way pitch against Zenith Optimedia and MindShare. Copyright: Centaur Communications Ltd. and licensors
- Manning Gottlieb OMD and Viacom Outdoor.(Digests)(radio station FCUK FM )(Brief...
- Magazine article from: Marketing Week March 25, 2004 700+ words
Manning Gottlieb OMD and Viacom Outdoor have brokered a deal allowing new radio station FCUK FM to market itself with soundbites in London's Oxford Circus.
- Manning Gottlieb OMD splits with Independent. (Media).(Brief Article)
- Magazine article from: Marketing Week October 24, 2002 700+ words
The Independent is set to part company with media planning and buying agency Manning Gottlieb OMD. It is believed the agency will not renew its contract at the end of December. It was appointed to the account in January 2001...